Home » The Uniqueness Myth: And Other Misconceptions That Derail Businesses by Dale Furtwengler
The Uniqueness Myth: And Other Misconceptions That Derail Businesses Dale Furtwengler

The Uniqueness Myth: And Other Misconceptions That Derail Businesses

Dale Furtwengler

Published September 1st 2004
ISBN : 9780966147827
Paperback
341 pages
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 About the Book 

This book was designed for: Senior level executives and business owners - whether youre looking for ways to widen the gap over your competitors or struggling to return to earlier levels of profitability, The Uniqueness Myth will help you determineMoreThis book was designed for: • Senior level executives and business owners - whether youre looking for ways to widen the gap over your competitors or struggling to return to earlier levels of profitability, The Uniqueness Myth will help you determine where you need to focus your attention.• Emerging business leaders - at some point youll find yourself facing new responsibilities for which you have little, if any, background or experience, The Uniqueness Myth will help you fill in those gaps.• Professionals who want to become strategic partners with senior management - this transition requires a holistic view of business that many professionals dont possess. The Uniqueness Myth will not only help you expand the breadth of your business background, it offers business improvement ideas that you can use to get recognized as a business partner.The Uniqueness Myth:• Identifies the core concept for each of ten aspects of business: strategy, marketing, sales, customer service, pricing, production, organizational structure, work environment, finance and administration.Example: The core concept for Strategy is to provide something the market wants or needs that it isnt getting.• Highlights the most frequently made mistakes in each of these areas.• Strengthens leaders business background by providing the wisdom of some of the worlds best business minds.• Serves as a ready reference for leaders whose business is struggling.